Job Description

Job Description

The Director of University Marketing will manage the overall strategy for effectively marketing and promoting Idaho State University. This role combines marketing, advertising, and project management skills to develop high-impact campaigns for the University. The director works closely with creative and technical professionals within the University to ensure proper prioritization and execution of deliverables. The position also collaborates with the Associate Vice President of Marketing and Communications to execute Idaho State’s marketing campaigns to meet enrollment objectives.

The director of University Marketing is expected to demonstrate strong organizational skills to manage a workload with multiple priorities and competing time demands.

This position will also oversee the Strategic Marketing Team and regularly collaborate with college-level marketing professionals to develop a coordinated approach to all outreach efforts.

This position is not eligible for new visa sponsorship at this time. Candidates who already hold valid U.S. work authorization may be considered.

Key Responsibilities

Working with ISU’s Agency of Record and University teams, develop the University's annual marketing strategies, supported by data-informed tactics, to achieve student recruitment goals (in partnership with the Office of Admissions), awareness objectives and engagement priorities.
Manage advertising contracts for the Office of Marketing and Communications and university units, including managing ISU’s Agency of Record contract.
Assist divisions, colleges, and outreach centers with developing strategic marketing plans, coordinating advertising contracts, and assisting with ad placement.
Evaluate and enhance ISU's SEO performance.
Create marketing plans for special promotions and events.
Coordinate the production of creative materials and collateral for advertisements, PSAs, and other special outreach efforts, all aligned with brand guidelines.
Assist the Brand and Trademark Licensing Manager in developing campaigns and promotions to expand ISU’s trademark licensing program.
Provide leadership, oversight, and feedback to the Strategic Marketing Team.
Coordinate training opportunities for the Strategic Marketing Team and the University community to advance professional development.
Conduct research for continual improvement of marketing strategies, understanding of target markets, brand perception and overall effectiveness of marketing strategies and tactics.
Create high-quality reports and presentations to communicate research findings; documents will be used as a resource for building strategic marketing plans throughout the university.
Compile campaign performance analytics for reporting.
Support special campaigns and initiatives, such as celebrating Idaho State University’s 125th anniversary and university-level fundraising campaigns.
Supervise the marketing team in the Office of Marketing and Communications and support University marketing professionals.

Minimum Qualifications

Bachelor’s degree in marketing, business, public relations, advertising or a related field (In lieu of a Bachelor's Degree, a minimum six years combined education, training, and experience may be considered)
Five years of professional experience related to marketing or advertising
Project management experience, with a focus on managing the development and execution of marketing plans
Experience in conducting and reporting market research and evaluating campaign metrics
Experience leading teams to achieve objectives, including serving in a supervisory role


Preferred Qualifications
Experience with higher education marketing campaigns
Experience in collaboratively managing branded assets
Experience placing ads through various media and channels
Master’s degree in a related field